Fresh the Movie
FRESH is a new and uplifting documentary about agriculture in North America. We are proud to be able to offer this movie to Vanderhoof, in partnership with Reel Alternatives. Playing as the first movie of the Sterling Sturgeon Film Festival, on Saturday February 20, 2010 at 6:30pm, Grand Reo Theatre. Please bring a friend or two to this informative and inspiring movie!
Read more about FRESH below, or go the the FRESH the Movie website or www.reelalternatives.com for more details, reviews, and to view the trailer. Hope to see you at FRESH.
FRESH Synopsis
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.